Jennifer Bechkoff
Professor, Marketing & Business Analytics
LCoB Rep, Committee on Committees
Preferred: Jennifer.Bechkoff@sjsu.edu
Telephone
Preferred: (408) 924-3693
Office Hours
Self-book time slots available on my Google calendar
Office Location
BT 764
Education
Ph.D. in Marketing (support area in Psychology) - University of Cincinnati (2008)
Single Subject Teaching Credential in Business Education (with certification in Crosscultural,
Language & Academic Development) - California State University, Fresno (2003)
MBA (emphasis in International Business) - California State University, Fresno (1998)
B.S. in Finance (Risk Management & Insurance option) - California State University,
Fresno (1997)
Licenses and Certificates
Business, social, & children's etiquette instruction - The Etiquette Institute (2016)
Bio
Dr. Bechkoff is a marketing professor in the Lucas College of Business at San Jose State University as well as a certified business etiquette consultant. Undergraduate and graduate courses taught include: Marketing Research, Consumer Behavior, Soft Skills, Introduction to Marketing, Business Communication & Ethics, Business Research & Communication, Marketing Management, B-school Success, Science of Language in Business, and Business Research analytics. Dr. Bechkoff is one of the pioneers of online education in the marketing department at ±«ÓãÖ±²¥, chaired the Department's curriculum committee from Spring 2009-2021, is the former chair of the College curriculum committee (on which she served from 2010-2020), is the current LCoB rep for the Academic Senate Committee on Committees. In her spare time, she hosts business dining etiquette luncheons/dinners, delivers custom-tailored soft skills workshops to young business professionals, and owns a private label coffee company, Coffein Coffee Co.